KAMİS
Headings
Display of Current and Important Information
Principle
Ensure that time-sensitive content is up-to-date, and newly added content is prominently placed to attract users' attention.
Description
Regularly updating outdated and irrelevant content is crucial to prevent users from being provided with incorrect information. Issues stemming from outdated information can have a negative impact on an organization's reputation. On the other hand, newly added or updated information should be presented prominently to avoid being overlooked by users.
Guidelines
- New content should be placed and designed more prominently than others to make it easier for users to recognise newly added content.
- Highlighting too much "new", "current" and "important" content on the page will not be effective in attracting users' attention and should be avoided.
- In organisations where updating may be a problem in terms of operations and human resources, a fiction in which up-to-date information is presented should be avoided.
References
- ISO 9241-151 / 7.2.4 – Keeping content up to date
- ISO 9241-151 / 9.3.4 – Recognising new content
Useful Resources
Website Title
Principle
When creating a website, it is advisable to use descriptive, concise, and meaningful titles for each page.
Description
Page titles refer to the text that appears at the top of a browser when a website is viewed. Using descriptive, short titles on webpages not only makes navigation easier for users but also helps in search engine optimization. It can improve the webpage's ranking in search results and make it more clickable for users.
Guidelines
- It should be avoided to use the same titles on all pages within the site, and a title specific to each page and defining the content of the page should be selected.
- The title should be relevant to the page's content and should follow a consistent naming convention for different pages within the same site.
- Since the page title is used when the web page is saved as a bookmark, very long names should be avoided when giving titles to the pages, and short and understandable expressions should be chosen.
- Keywords/phrases that are important for search engines should also be included in the page title. Key phrases should be used in the front part of the title if possible.
- The name of the organisation should not be placed before the title. When the window is minimised to the toolbar or displayed as a tab, the first parts of this title will be displayed, so it is appropriate to use text that is distinctive.
- Special characters and conjunctions should not be used in the page title.
References
- ISO 9241-151 / 9.3.1 – General page information
- ISO 9241-151 / 9.4.16 – Page titles as bookmarks
Useful Resources
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Category Headings
Principle
Category headings should clearly and comprehensibly reflect the information and items within a category.
Description
In cases where the expressions used in category headings are not easily understandable by the target audience of the website, users have to make an extra effort to comprehend. Overly general or challenging-to-understand expressions will be perceived negatively since they require users' attention and effort to read.
Guidelines
- Category headings should be clear and comprehensible to the website's target audience.
- Category headings should be named in a way that is suitable for the content within the category.
References
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Useful Resources
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In-Page Headings
Principle
It should be ensured that the titles given on the page are clear, distinctive and descriptive.
Description
It should be acknowledged that headings are read far more times than the content itself. We may have put a lot of valuable and useful information into our pages. However, a page that users do not click on and, consequently, do not see can be considered as wasted effort. Headings that do not attract the user's attention will result in the pages not being read and overlooked.
Guidelines
- In-page headings should contain clues that inform users about the page's structure and organization and guide them correctly.
- In-page headings should be designed consistently across all pages (e.g., color, font, layout, etc.).
- The expressions of in-page headings should provide a strong clue about their content.
- Titles that give the message that they are useful for users should be selected.
- It should be noted that there is no more appealing type of heading than headings that ask questions for users.
- We should be aware that pages containing explanatory and understandable headings help users avoid wasting time reading unnecessary information, as headings classify page content and make it easier for users to find the content they are looking for.
- If deemed necessary, a brief sentence describing what is done in this section should be added below the heading.
References
- ISO 9241-151 / 9.3.3 – Placing title information consistently
Useful Resources
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